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When She Founded with Somer Hamrick, CEO & Founder of Channel Clinical is an insider view on what it really takes to start and scale a company in STEM. Each episode takes a deeper look into one such business venture and the woman who started it. Industry mavens describe their personal path to entrepreneurship through one-on-one conversations with a host who has been figuring it out herself. Somer Hamrick launched her own company in early 2019. With 20 years’ experience in business development and half that specifically in global health and clinical research, Somer found herself having to reach outside the life science community for support and mentorship. She created When She Founded as a platform to share what she has learned and is still learning, on her journey. This podcast demystifies some of the steps for female founders in industries where representation is lacking.

Jan 12, 2021


Evie Smith - Evie is the founder of Rebellious PR & Consulting. After almost a decade working for traditional PR agencies, Evie was pretty sure she hated PR and was done making rich white CIS men, richer. After some soul searching she decided to give this whole PR thing one more shot, but on her terms. Rebellious was founded with the principles that the client-agency relationship would be a true partnership, the work would be thoughtful, the standards would be high and the overall approach to PR would be BS-free.

Rachel Johnston - Rachel loves to tell remarkable stories. Her work experience has spanned a number of industries, with the common thread of storytelling through marketing, communication, production, and efficient operations. She owes her industry flexibility to a love of people, ideas, experiences, and a willingness to change lanes and learn often. 

Early in her career, she was deep in the first big waves of social media lifestyle integration, producing social media content and user experiences at live events — well before content was king, when it was barely courting the social channels of the internet. From there, she went on to manage event partnerships for live events broadcasts on ESPN2, ESPN3and Twitch, and has transformed the companies she’s worked at as a Director of Marketing & Communications with direct measurable growth. 

Evie and Rachel join me today to share the necessity for PR firms like Rebellious and the “accidental” beginning of the company.They share the relationship between messaging and communicating to the public. Evie and Rachel discuss their clients vast industries for example, sexual health and wellness, femme tech, cannabis, tech, food and apparel. They share a case study on how to handle what appears to be a PR nightmare into a gold brick.

“If you think you can do it better, you probably can and you should” - Evie Smith

Today on When She Founded:

  • How Rebellious discovered their niche clients
  • The difference between public relations and marketing
  • What PR can do that your marketing can’t
  • What point should a company bring in PR representatives
  • The conditions for a good working relationship with a PR firm
  • The future of PR and the industries that are trending


Connect with Evie and Rachael on Instagram and Rebellious on LinkedIn, Twitter and Facebook

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