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When She Founded with Somer Hamrick, CEO & Founder of Channel Clinical is an insider view on what it really takes to start and scale a company in STEM. Each episode takes a deeper look into one such business venture and the woman who started it. Industry mavens describe their personal path to entrepreneurship through one-on-one conversations with a host who has been figuring it out herself. Somer Hamrick launched her own company in early 2019. With 20 years’ experience in business development and half that specifically in global health and clinical research, Somer found herself having to reach outside the life science community for support and mentorship. She created When She Founded as a platform to share what she has learned and is still learning, on her journey. This podcast demystifies some of the steps for female founders in industries where representation is lacking.

May 14, 2020

Deemed a Top 40 Healthcare Transformer by Medical Marketing & Media, Sandra Shpilberg is the CEO of the digital patient-finding platform SeekerHealth, which she founded in 2015. Sandra was no stranger to the medical field when she launched her successful brand, previously working in the biopharmaceutical space as Vice President of Commercial Development and Strategic Marketing for Nora Therapeutics as well as Executive Director at BioMarin Pharmaceutical. Additionally, Sandra is the best-selling author of New Startup Mindset: 10 Mindset Shifts to Build the Company of Your Dreams.


Today, Sandra joins me to highlight insights from her book New Startup Mindset, which discusses the lessons learned through her journey of founding and leading SeekerHealth. Sandra shares how she approached this entrepreneurial venture, the two types of difficulties we face as founders, and insights into the exit process. Sandra also discussed whether inspiration is necessary for creation, why it is crucial to address burnout as an entrepreneur, and the importance of prioritizing mindset and personal growth as a founder.


“There really is no way to create new things if you’re not pushing yourself to be a beginner.” - Sandra Shpilberg


Today on When She Founded:

  • How the lessons in Sandra’s book New Startup Mindset helped her succeed with her book launch
  • Sandra’s career journey and the myths she busted as she launched SeekerHealth
  • The problem that Sandra set out to solve through her brand and how she found the conviction to pursue her vision
  • Why clinical trials are so important in the eyes of patients and the current focus for most clinical trials
  • The importance of inner mindset and how Sandra intervened with her inner critic
  • The value of a professional network and how Sandra found her early customers
  • Stumbling points along her entrepreneurial journey and what Sandra learned through these struggles
  • The impact of burn out, how long it takes to recover from it, and the importance of honoring your body’s needs
  • Why you shouldn’t wait to resolve your pain before you begin creating
  • The difference between a vacation and a retreat, and why you should retreat rather than quit
  • What mindfulness truly is and how it applies to business
  • How Sandra’s personal experience with immigration has fueled her career journey

Connect with Sandra Shpilberg:


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