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When She Founded with Somer Hamrick, CEO & Founder of Channel Clinical is an insider view on what it really takes to start and scale a company in STEM. Each episode takes a deeper look into one such business venture and the woman who started it. Industry mavens describe their personal path to entrepreneurship through one-on-one conversations with a host who has been figuring it out herself. Somer Hamrick launched her own company in early 2019. With 20 years’ experience in business development and half that specifically in global health and clinical research, Somer found herself having to reach outside the life science community for support and mentorship. She created When She Founded as a platform to share what she has learned and is still learning, on her journey. This podcast demystifies some of the steps for female founders in industries where representation is lacking.

Apr 23, 2020

MedSnake Media: The Power of Teaming is a

Force to Be Working With

MedSnake Media is a firm that works with medical companies to help them gain influence in the marketplace through various creative strategy components, including marketing, advertising, content creation, and B2B growth strategy. MedSnake Media also offers services specific to the healthcare space, such as medical billing. At the head of MedSnake Media are Chief Executive Officer and co-founder Shaneé Moret, Chief Operations Officer and co-founder Courtney Harring, and Chief Relationship Officer Joy Mcadams.

Today, MedSnake Media leadership team members join me to discuss their journey of launching MedSnake Media and the ideal clients that their brand serves. They discuss how the LinkedIn platform served as a connective tool in the early stages of their company and their views on the use of social media in business today. They also highlight how to address COVID-19 business challenges and resonate with your client base at this time. 

“Where there’s competition, there’s great service, and the patients win.” - Joy McAdams

Today on When She Founded:

  • The humble beginnings of MedSnake Media and the unmet marketplace needs that the company filled
  • The importance of communication and relationship-building in the healthcare space
  • How Shanee utilized the LinkedIn platform to build her business
  • How perspectives on social media have evolved in the age of COVID-19, and how to maintain relationships with your client base
  • The operational structure of MedSnake Media and some aspects of the organizational culture
  • How Shaneé, Courtney, and Joy are keeping in contact with clients during the coronavirus pandemic
  • How the MedSnake Media team is finding personal strength in these trying times
  • How preparation can counteract fear and anxiety and set you up for success

Connect with MedSnake Media:

Connect with Shaneé Moret:

Connect with Courtney Harring:

Connect with Joy Mcadams:


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