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Apr 30, 2020
Bianca Padilla is the CEO and co-founder of Carewell, a family-run healthcare company dedicated to servicing caregivers. A graduate of New York University, Bianca served as a software engineer at LiveNinja and an analyst for a variety of firms before her role at Carewell. Michelle Cardinal is the CEO and co-founder of Rain the Growth Agency, a direct-to-consumer advertising company. She has over 25 years of experience in the media and advertising sector and formerly served as founder and CEO of Cmedia as well as the Executive Vice President of Media at Williams Worldwide Television.
Today, Bianca and Michelle join me to share their entrepreneurial journeys and how they both met marketplace needs in scalable and sustainable ways through their businesses. They share the marketplace trends they have noticed in their industries as well as insights for aspiring female founders. They discuss why it’s vital for female founders to take scalability and financial feasibility into consideration when launching a new business. Bianca and Michelle also highlight how COVID-19 is impacting both of their brands.
“Entrepreneurship is not something you major in; it’s something you are.” - Michelle Cardinal
Today on When She Founded:
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