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When She Founded with Somer Hamrick, CEO & Founder of Channel Clinical is an insider view on what it really takes to start and scale a company in STEM. Each episode takes a deeper look into one such business venture and the woman who started it. Industry mavens describe their personal path to entrepreneurship through one-on-one conversations with a host who has been figuring it out herself. Somer Hamrick launched her own company in early 2019. With 20 years’ experience in business development and half that specifically in global health and clinical research, Somer found herself having to reach outside the life science community for support and mentorship. She created When She Founded as a platform to share what she has learned and is still learning, on her journey. This podcast demystifies some of the steps for female founders in industries where representation is lacking.

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  2. B Side: You're Selling, Are They Buying?

B Side: You're Selling, Are They Buying?

Jul 10, 2020

 

So you’ve read all the business books; you’ve listened to all the podcasts. You have found yourself inundated with everything you feel you “need” to do when it comes to sales: all of the tools, strategies, necessary mindset shifts, behaviors, plans, etc. But what if the key to effective selling isn’t that complicated? What if your sales success is a lot closer than you imagined possible? As someone who has engaged in the sales process as both a seller and a buyer, I have found some simple truths about sales that I believe apply across the board.

 

In today’s episode, I discuss some fundamental and consistent realities about sales that can help you reach your customer base more effectively, regardless of what type of business you run or what kind of product or service you offer. I share how you can predict whether your customers are going to buy from you and the negative impact of purchasing without trust. I also highlight how trust impacts the selling process and the relationships you build with your clients/customers as well as how a lack of trust can be one of your brand’s greatest downfalls.

 

 

 

“The question isn’t ‘How good are you at sales?’ The question is ‘Can you be trusted?’” - Somer Hamrick

 

 

 

 

Today on When She Founded:

 

  • The importance of finding moments of fun, and reinventing fun, in difficult times such as COVID-19
  • How my husband and I are reinventing fun for our three-year old
  • A surprising activity my husband and I engaged in on a recent “date night”
  • Insight into the technology platform Channel Clinical is working towards and how far along in the process we are
  • The truths about sales that remain the same no matter what type of business you have
  • What you need to consider before jumping to elaborate sales strategies and new tactics
  • The importance of trust in the sales process
  • How a lack of trust can impact your ability to sell and the sales relationship as a whole
  • The real question you should ask yourself when it comes to your sales capabilities

 

 

 

 

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