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When She Founded with Somer Hamrick, CEO & Founder of Channel Clinical is an insider view on what it really takes to start and scale a company in STEM. Each episode takes a deeper look into one such business venture and the woman who started it. Industry mavens describe their personal path to entrepreneurship through one-on-one conversations with a host who has been figuring it out herself. Somer Hamrick launched her own company in early 2019. With 20 years’ experience in business development and half that specifically in global health and clinical research, Somer found herself having to reach outside the life science community for support and mentorship. She created When She Founded as a platform to share what she has learned and is still learning, on her journey. This podcast demystifies some of the steps for female founders in industries where representation is lacking.

Feb 25, 2021

When you are working on your website development, are you looking at the intersection of your business strategy and user experience while leaving room for creativity? Today’s founder,

Brandi Bernoskie, is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites, companies that help entrepreneurs and business owners elevate their online presence, enhance their digital experience, and embrace their authentic online selves -- what she calls their fifth dimensionality,    or the extension of their selves into the digital world. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.

Brandi’s academic background in theatre, philosophy and physics was the perfect foundation for launching her business, where her team has worked with thought leaders like Brené Brown, Laverne Cox, Judy Smith, Kate Northrup, and Alexandra Carter as well as other notable change makers since 2013.

Brandi is a natural connector and business matchmaker, who is always working to help others step into their genius work and leverage the expertise of those around them to achieve new levels of success and community along the way.


Quote: “When a lot of people start out, their natural tendency is to have a little bit of that imposter syndrome no matter what degrees or experience they've had. And they want to firehose people with all the information that they have in their brains, and that is not actually digestible by your audience.” - Brandi Bernoskie


Today on When She Founded:

  • The importance of creativity and curiosity in science
  • When to know that you can go it alone
  • How to focus on sales and business growth from your audience’s perspective
  • How important is online presence and how to put your best foot forward
  • The importance of knowing your voice and your target client
  • How story plays a critical role on your website and social media
  • How to scale out and scale up


Connect with Brandi through the contact us form on her website Alchemy & Aim or Instagram


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Thanks for tuning into today’s episode of When She Founded with your host, Somer Hamrick. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave a raDng and review.

Don’t forget to visit our website, connect with Somer on LinkedIn, and share your favorite episodes across social media. Also, if you are a female founder and want more support in business development please visit us on our Launch to Leads Lab website.